102 years of experience.

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Our story


We’ve been making wine in New Zealand for three generations. Our dedication, craft and hard work have carried our family winery from poverty to the world’s wine stage. Always in pursuit of excellence, our award-winning wines are proof that experience truly is everything.

It’s been a unique and challenging journey, but the wine business that began 102 years ago with our founder Josip Babich’s first vintage is now a highly respected supplier to restaurants and wine merchants around the globe, from Bulgaria to Bali to the USA.

Proudly family owned, we produce an exceptional New Zealand Marlborough Sauvignon Blanc range. And that’s just part of our portfolio. We would love to share the full taste of our experience with you.

Young Josip Babich

The road ahead


Babich family have been making wine in New Zealand since 1916. That’s three generations of innovation, achievement and wine making excellence. It’s our passion, our work, and our way of life. And we plan to carry that experience with us into the future.

Our ethos is founded on planting the right grape varieties on superior sites in the right wine producing regions. We have 13 vineyards across three of New Zealand’s best regions as well as two dedicated wineries. And we are always searching for the next imporovement in the way we grow and produce; experience has taught us to never rest on our laurels.

Every generation of the Babich family has brought a passion for innovation and exploration to the business. As our wine travels further and further across the world, reaching more and more wine lovers who appreciate what we produce, we are increasingly excited about the road ahead.



Babich Marlborough Sauvignon Blanc is enjoyed in over 55 countries worldwide.

Grapes on the vine

Every good wine list in the world boasts a Marlborough Sauvignon Blanc, the varietal that has truly put New Zealand’s wine industry on the map. In a competitive field, it’s our 102 years of experience that gives us confidence in the wine we make.

We produce a truly enjoyable Marlborough Sauvignon Blanc that reflects our vineyards unique terroir.

The Marlborough vineyard

Our Babich vineyards are widely spread across the Marlborough region, with over 1000 acres of vines. Blending the fruit from our different vineyards gives us the ability and flexibility to choose from differeing wine characteristics.

We carefully control the fruit yield too, so that quality is the driver of our grape growing husbandry rather than quantity.

Grapes being offloaded from the truck

In the hands of our experienced viticulture and winemaking team, every step of the journey from vine to table is guided by experience and a focus on quality.

For us, it’s not enough just to make a Marlborough Sauvignon Blanc. In the words of the second generation’s Joe Babich, we strive to make stylish and refined wines with easy drinking appeal.

"80% of the fruit in our Marlborough Sauvignon Blancs come from estate owned vineyards - we control the quality."


Babich Marlborough Sauvignon Blanc is aromatic and full of flavor.

Babich Sauvignon Blanc bottle
Classic Marlborough Sauvignon Blanc

This is a classic Marlborough Sauvignon Blanc which is consistently produced in a fuller, riper, softer style that develops well. This wine is clean, fresh and tropical, with fruit from several vineyards situated throughout Marlborough.

Babich Sauvignon Blanc bottle
Black Label Marlborough Sauvignon Blanc

Babich Black Label Marlborough Sauvignon Blanc was crafted with food in mind and has been grown on estate owned vineyards in Marlborough in a style that is slightly richer and more textual showing greater depth and complexity on the palate.

Babich Sauvignon Blanc bottle
Family Estates Headwaters Organic Marlborough Sauvignon Blanc

We developed the first vineyard to achieve sustainable registration in New Zealand. With our ongoing commitment to protect the environment through only implementing sustainable practices in all our vineyards, it was a logical progression to move to the next step and investigate the benefits of an organic approach to viticulture. Our organic sauvignon blanc comes from our Headwaters Vineyard, which is farmed in compliance with organic standards.


Our vineyards are widely spread across the Marlborough region so we have the ability and flexibility to choose from differing wine characteristics to assemble the blend.

We control the yield in our company vineyards so that quality is the driver of our grape growing husbandry rather than quantity.

Experienced viticulture and winemaking team together with a state of the art production facility means that when the crop is at an ideal level of maturity we have the capacity to harvest it quickly.

Our Region


Located at the top of the South Island, Marlborough is celebrated as New Zealand’s largest wine growing region. It is enviably known for producing the best Sauvignon Blanc in the world – the region’s most planted grape variety.

Home to world famous wines, delicious fesh seafood and beautiful, diverse landscapes, there’s nowehre in the world quite like Marlborough. And there’s no Sauvignon Blanc in the world quite like the ones produced here. Crisp, unique, distinct, and recognized throughout the world as some if the best.