Made with Care
New Zealand Wines Made with Care; yesterday, today, and tomorrow.
Here at Babich Wines, we feel a particular connection to the New Zealand Trade and Enterprise (NZTE) Made with Care campaign, which promotes our country’s food and beverage industry around the world. As a New Zealand wine exporter, telling the world the story of what sets our produce apart is vital to our industry’s success.
For us, the Made with Care campaign is confirmation that we’ve been doing things right, ever since we planted our first vines over 100 years ago. Since 1912, every generation of the Babich family has committed to building a sustainable business that allows the next generation to continue making deliciously drinkable New Zealand wines, for generations of wine lovers to come.
We see it as paying it forward, for our family, for wine lovers and for the planet. And it starts with caring for the land and the vines. You need great land, to grow great grapes, to make great wine.
But what does ‘Made with Care’ mean at Babich Wines?
First of all, it means crafting our wines sustainably. To us, sustainability is less a trend, but rather a concept that has been at the roots of our legacy, craft, and success since day one. It’s a key ingredient of our slow, careful process in an ever-changing, always-on world. And we wouldn’t have it any other way.
Care also means craftsmanship. Every one of our wines is the result of the love we have for our craft. We’ve been making wine for three generations, drawing on knowledge that is even older, but always with an eye to the future. Care means innovation and refinement; for example, we’re producing more and more organic and vegan-friendly wines. We know wine drinkers want them, they’re amongst the fastest growing wine segments in the world, and we have the craft, care and experience to craft wines with the quality and character that has made Babich Wines famous the world over.
Every wine we produce is made with care – with vision, thoughtfulness, ingenuity, and true craft. We’ll never stop striving to delight wine drinkers and make the everyday extraordinary through the care that goes into our sustainably crafted wines. From grape, to glass. Every time.
That hard-working spirit is something that runs deep in our veins; and we’ll keep ‘paying it forward’ for as long as we exist.